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14 concerns for brand new BBH London chief that is creative de Wolf

Thursday, May 7th, 2020

De Wolf will relocate from Melbourne to London when it comes to part.

Bartle Bogle Hegarty London has a brand new imaginative frontrunner: Stephen de Wolf, who had been rated the main imaginative director on the planet couple of years ago by the Cannes Lions worldwide Creative Index.

In-may, he can join the storied agency from Clemenger BBDO, where he aided the store earn the titles of D&AD Agency of the season and Cannes Lions Agency of the season in 2017, and scoop numerous honors for work like the Transport that is australian Accident’s celebrated “Meet Graham” campaign.

After their visit, Campaign asked de Wolf just how he experienced marketing, exactly just what he desires he could import from Australia’s innovative culture and exactly exactly how he’ll deal without Melbourne’s coffee.

Just exactly exactly What advertisement made you wish to go into marketing?

It had beenn’t an advertising, however it did win A pencil that is black in. The movie Gattaca won in TV & Cinema Graphics – Title Sequences.

I recall staying at the cinema additionally the opening series played. It was mind-blowing for me. The macro, graphic imagery worked seamlessly using the noise and, needless to say, the typography. It had been very nearly because effective as the movie it self. We realised I quickly desired to operate in an industry that is creative could influence individuals emotionally through gorgeous art and convenience.

Just just exactly What little bit of your own work have you been many pleased with?

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